Where There’s Smoky Fog, There’s Beyoncé Heat

Talk about timing. Less than 48 hours after her record-setting night at the Grammy Awards, Coty will roll out Beyoncé Knowles’ debut scent—a floral, fruity, woody scent created by Givaudan—in New York City.

To mark the occasion,New York City’s Union Square will be illuminated with fiery red light and smoky fog that will infuse the winter landscape with a steamy, sexy aura said to embody Beyonce’s unique appeal.

Beyoncé—who netted a record-setting six Grammy awards, including song of the year—will also be at Macy’s Herald Square to meet the first 500 customers who purchase an exclusive BeyoncéHeat 3-piece fragrance set.